CURIO CONCEPT

My co-worker and I booked a ticket to D.C. a few weeks ago on the Acela, which we both agreed was a much more civilized way of traveling to DC than flying. There was no fuss boarding the train, and we had some high-speed internet access, meaning we got loads of work done before arriving at Union Station. But, while walking from Union Station to our hotel, we agreed that the experience, service, and comfort were nowhere near those of the EU and Japanese rail systems. Americans are light years behind when it comes to railway travel and service. I’ll say no more…

The reason for our trip was to celebrate the first year anniversary of Curio Concept. A luxurious, curated boutique located in Georgetown, Curio Concept sells high-end street fashion, including clothing, shoes, jewelry, and home accessories. In 2015, my company was lucky enough to be selected as the branding agency for Curio Concept, and I must admit that though I rarely pat myself on the back, in this situation, I had to say, “Wow, we were part of this creation!”
I have no other words except to say how cool and awesome the boutique is, and how proud I was to walk inside. The owner, Lena Faruki, pulled this off entirely on her own. It was 2 years in the making, with loads of unexpected surprises during construction—such as having to deal with the excavation of a horse skeleton from the 1700s in the outdoor tea garden!—as well as having to deal with a very difficult construction team, whose name I won’t disclose here.

The Problem:
There is not one single problem with Curio Concept except maybe that the D.C. woman doesn’t “get it.” Curio is just too cool and authentic for those in government — sorry, D.C. women…

The Fix
Open up a concept store in NYC. Unfortunately, the problem is finding the right retail space, as greedy landlords have made it almost impossible for startups/young companies to have a brick and mortar presence. It’s deeply disappointing that NYC has lost its authenticity to corporate avarice 🙁 Such a shame!

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