I’ve been flying with JetBlue since its early inception and I flew with them every other week from SF to NYC from 2000 – 2008! I truly loved flying with them, and they loved me. I was even greeted by name by some of the flight crew as they all seemed to have seen me at least twice on this route. Some of them joked that I should come and work for the company as I knew the aircraft as well as they did! What I liked about JetBlue was they had a really friendly crew, a friendly ground staff, and they were forward thinking in terms of what they served onboard, such as Blue Chips, health snacks, and interesting drinks. The staff seemed to be well-trained and super proud to be part of the JetBlue Family.
Fast forward to 2018… JetBlue has lost its charm, hiring crews that don’t seem to have any interest in their job or any care for their customers. On a recent flight to NY, it was disappointing to see how ungraceful and inattentive the crew members were. If a question was asked, the flight crew members barked back bitterly.
The pilot only came on the PA system once, and the flight attendant walked through the cabin to take orders only once. After serving the drinks, the attendants quickly walked through the cabin with trash bags (or rather, they bitterly walked through the cabin after serving the drinks and snacks!), only to sit and read or chat amongst themselves.
When my colleague rang the bell to ask for more wine, the flight attendant came over and asked, “What do you want?”!!! What happened to “How can I help you”?!?!
Whatever training manual was used in early 2000 should be brought back!!! HR should probably demand a fitness test before hiring crew members and a seminar on hospitality etiquette would also be helpful.
Advertising and sales/marketing strategies can only take you so far if you don’t have a strong team of employees both on the ground and at 30,000 feet!